TRADITIONAL TV NETWORKS VS OTT SERVICES: THE TRANSFORMATION OF COMPETITION AND THE FUTURE OF NEW CONTENT, WITHIN THE CONTEXT OF CHANGING VIEWING TRENDS AND ADAPTATION

Linear broadcasts have long been recognized as established television formats, relying on scheduled programming via cable. In contrast, on-demand streaming operate on ad-supported systems, with global streaming giants, Disney+, and niche players serving as key industry players. As media consumption habits shift, rivalry between conventional TV netw